Faster loading websites can benefit from higher conversion rates, longer visitor duration on site, and better overall user experience.
We recommend Google PageSpeed Insights (1) which checks the loading speed and performance of websites. The test grades websites on a scale of 1 - 100. The score does not reflect the loading speed of a page directly, but it indicates "how much faster a page could be."
On 23 June 2018, in terms of optimisation on desktop, Google grades Starbucks 34/100, Haagen-Dazs 71/100, Ya Kun 49/100, and Toast Box 38/100. Starbucks, Ya Kun and Toast Box need to relook at their current websites and make appropriate improvements.
Our assessment of the four websites in terms of loading speed is as follows: