The site's intended audience

The strategy of Starbucks is to target at premium customers who are willing to pay extra for quality products and services.

Haagen-Dazs targets mature individuals generally with higher income and are willing to splurge on ice cream.

Ya Kun Kaya Toasts targets working adults, families and friends, who prefer to bond or socialize over a cup of coffee/tea.

Toast Box targets mainly middle to high income PMETS (Professionals, Managers, Executives and Technicians), families and friends.

Our assessment of the four websites to reach the intended audience is as follows: