Navigation

Having intuitive navigation on a website is crucial to ensure customers can find what they're looking for. Ideally, a customer should not have to think extensively about where they should click next - moving from point A to point B should be as pain-free as possible.

"On the internet, the competition is always just one click away, so if you frustrate users they'll head somewhere else." (Ref Book: "Don't Make Me Think Revisited" by Steve Krug). Haagen-Dazs website is not easy to navigate, because it does not provide the conventional navigation menu for the desktop view. Only hamburger menu is available and requires many clicks to reach the desired page.

Once the design of the site's main navigation has been settled, keep it consistent throughout all pages.

Our assessment of the four websites in terms of navigation is as follows: