The site's purpose
The purpose of F&B websites is to sell products and services to the targeted customers. The most successful websites are carefully optimized to achieve a high percentage of purchases.
There are many important elements that go into building a successful F&B website such as making the website fast and attractive, having a mobile ready design, removing friction during the purchasing process, making the checkout smooth and easy, etc.
Our assessment of the four websites to achieve the site's purpose is as follows: