Credibility

Websites gain credibility when they are able to recognize the needs of their customers and provide tools or content to meet those needs, and improve their overall web experience, such as up-to-date content, quick responses to customer questions, email confirmations of online transactions, and contact information (phone, email or mail).

Well respected companies like Starbucks and Haagen-Dazs enjoy high levels of online credibility, while companies with legal or financial troubles garner low rankings.

Our assessment of the four websites in terms of credibility is as follows: